Adding video to a campaign increases conversions by 34%.66% of people prefer to learn about a product or service by watching a short video.In a survey of nearly 600, 96% of people said they have watched an explainer video to learn about a product or service.Landing pages with embedded video get 86% more conversions than text-only pages.Explainer videos inherit and amplify these benefits. Video is one of the most powerful marketing strategies a company can use to build awareness and sell products or services. It answers ‘why?’ - instead of focusing on features (the ‘how’ and ‘what’ of your product).įor this reason, explainer videos more easily persuade consumers by presenting the ‘before’ and ‘after’ transformation they will experience with your product or service.
What experience does your product or service create for your customers? How are their lives transformed?Īn explainer video succinctly illustrates the value proposition of your product. Think of the explainer video as your company’s elevator pitch. They build brand awareness, explain how the product works, and include a call to action.īusinesses use explainer videos for their homepage, landing pages, email campaigns, paid advertisements, sales outreach, and on social media.
Quick Tips & Best Practices for Explainer VideosĮxplainer videos showcase a product or brand and the problem it solves, generally in less than 90 seconds.How to Make an Explainer Video (Step-by-Step).
